According to three studies from Harvard, Yale and Duke, the act of building something, putting your own blood, sweat and tears into making a physical object, seems to imbue it with an additional value above and beyond its inherent quality, which the researchers dub as
The "broken window theory" states that visible signs of crime, anti-social behaviour in the public space such as littering, graffiti, broken windows encourage further minor crimes and disorder. This happens because people look to other people in deciding how to behave in an environment and are more likely to
So if you are like me, you probably forget to drink water all the time and the only time you remember it is when you get a headache. But then it’s too late. So how can you drink more water? Our brain works like a muscle. If
In 2007, two cognitive psychologists concluded that angular shapes trigger fear in us as they suggest potential injury. Think thorns and spines of a plant, the sharp teeth of an animal, or the cutting edge of a rock. They also concluded that the sharper the angle,
For the past 40 years, numerous studies have shown that recovering patients in hospitals who have either ornamental plants in their room or views towards nature like a garden or a park recover faster than patients who have no access to views of nature. Let me
In 2012, The Massachusets General Hospital designed an experiment. They wanted to see if they could persuade people to drink water instead of soda in the hospital Cafeteria simply by changing how the Cafeteria was set up. Initially, the refrigerators were only filled with soda, and
What are you most likely to do when you go into your living room? You are most likely to sit on the couch. And what are you most likely to do when you sit on the couch? You are most likely to turn on the
Have you ever wondered why restaurants use dim lights? Could there be a financial gain from creating an atmosphere? According to research, light can affect the way you eat. Soft lighting can calm us down and makes us more comfortable and disinhibited. In this state, we want
Throughout human evolution, seeing colour has helped us identify food and differentiate the tree's fruits from the leaves. Seeing bright colour activates an ancient circuit in our brain that lights up with pleasure and happiness at the idea of finding something sweet to eat. So colour